- Value Creation Activities
- "Value" Chain Starting with Customers
- Product Planning, Research and Development
- Development Design, Production Engineering
- Manufacturing, Distribution, Sales and Service
- Intellectual Property
To Develop Products Valued and Chosen by Customers
Incorporating customers' viewpoints into every aspect of products
At the Brother Group, we consider that true technical capabilities refer to the utilization of our unique technologies to create products and services that customers demand. This is because we believe that excellent technologies can provide value to people only when they are utilized in product design.
In order to offer products valued and chosen by customers, the Brother Group's engineers give full attention and listen to customer opinions sincerely. They devote themselves to value creation by constantly thinking about what technologies they can apply to satisfy customers and what kind of products will support customers.
“Connecting” with Customers
Brother Industries, Ltd. (BIL) is promoting initiatives to connect with customers to provide even greater value to customers. “Connecting” means creating a state of direct communication with customers who use our products and services and continuing to provide superior customer experience and value.
In the Printing & Solutions Business, by having customers register the products they have purchased online, we can make various proposals based on their product usage. For example, we offer multiple subscription plans that can be selected based on factors such as the number of pages printed, helping to reduce customers’ TCO.* We also provide long-term extended product warranties and automatic delivery services for consumables, eliminating the hassle and burden of purchasing consumables and maintaining product quality through the continued use of genuine consumables. Through these initiatives, we are working to create an environment in which customers can use our products for longer periods of time with peace of mind.
In the Personal & Home Business, we offer the mobile app “Artspira,” which supports the creation of crafts. “Artspira” is a mobile app that works in conjunction with products handled by BIL’s Personal & Home Business, allowing users to easily create and edit original embroidery data and cutting data. This makes customers’ craft activities richer and more enjoyable.
By connecting directly with customers through these services, we are able to understand their product usage and accumulate data, enabling us to provide one-to-one marketing that proposes products and consumables tailored to customer needs at the optimal time. These initiatives not only increase customer satisfaction but also use the knowledge gained to develop next-generation products and new services.
BIL will continue to use customer needs and data obtained through direct connections with customers to evolve its business model and aim to provide products and services that meet customer expectations even more than ever before.
- Total Cost of Ownership: Total cost from purchase to disposal
To Solve Customers’ Problems Through Technology
CFC-free and energy-saving spot cooler with no hot exhaust air, achieving both heat countermeasures and environmental impact reduction
BIL is developing the PureDrive series of spot coolers, which aim to create a comfortable working environment and reduce environmental impact. In recent years, there has been an increasing demand for spot coolers as a way to combat the heat in places where it is difficult to provide air conditioning for the entire building, such as factories, logistics sites, and event and sports venues. However, conventional heat pump spot coolers have had various issues, such as a rise in ambient temperature due to the hot exhaust air,*1the environmental impact caused by utilizing fluorocarbon refrigerants, and the hassle of disposal.
To solve these issues, BIL has developed a unique two-stage cooling technology called “TwinAqua,” which utilizes the latent heat of vaporization of water. In 2020, we launched “PureDrive,” a CFC-free spot cooler with no hot exhaust air*2 that is equipped with this technology and prevents the ambient temperature from rising by not generating hot exhaust air during operation. Moreover, by not utilizing any fluorocarbons, this product reduces greenhouse gas emissions and annual CO2 emissions by approximately 75%,*3 achieving both reduced environmental impact and energy savings. In 2021, the “PureDrive-FL” model for forklifts was developed. It has been made more compact while maintaining high cooling performance. It is also JIS-compliant in terms of resistance to strong shocks and vibrations during operation, ensuring safety. In addition, as it can continuously supply cool air to workers in a concentrated manner, it eliminates the need for air-conditioning throughout the building, such as a logistics warehouse, contributing to further energy savings and CO2 reduction. In February 2025, BIL took the opportunity to fully enter the air conditioning business and launched the “PD-7100 Series,”*4 a more compact version of our conventional stationary spot cooler model, and the “PD-3100 Series” for industrial vehicles, strengthening product development to meet diversifying needs for heat countermeasures. Moreover, with the revision of the Industrial Safety and Health Regulations in June 2025 requiring companies to take measures against heatstroke in the workplace, BIL will continue to strive to create a safer and more comfortable working environment with its spot cooler series, which utilizes its unique technology.
- This refers to exhaust air whose dry-bulb temperature (air temperature measured with a normal thermometer, regardless of the amount of moisture (humidity) in the air) is higher than the outside temperature.
- This refers to the dry bulb temperature (air temperature measured with a normal thermometer, regardless of the amount of moisture (humidity) in the air) of the exhaust air being lower than the outside temperature.
- Converted from the amount of power consumed by product use using the emission coefficient for each power company based on the Act on Promotion of Global Warming Countermeasures (Global Warming Act).
- This product series is intended for industrial use and is not suitable for home use.
