Brother aims to create and provide superior value underpinned by its "At your side." spirit. To develop the management foundation stated in the Brother Group Global Charter (Global Charter), we plan to build long-term trust relationships with stakeholders that put their customers first, through business growth and by fulfilling social responsibilities. We will continue to promote Brother's CSR management by disseminating this sense of value, stated in the Global Charter, to all associates of the group.
The Brother Group Global Charter
The Global Charter serves as the basis of all operations conducted by Brother to globally create social value through businesses and promote management that focuses on Environmental, Social and Governance (ESG) standards.The Brother Group Global Charter
Contributions toward Achieving the SDGs
Creating social value through business worldwide and promoting management focusing on ESG standards
Brother will generate social value through business around the world and promote management focusing on ESG standards, tackling the following four priorities to help achieve the 17 Sustainable Development Goals (SDGs), adopted by the United Nations.
1. Seek to provide innovative products and services that make our customers happy
To achieve the long, successful future of Brother stated in the Global Charter, we believe that Brother's business should help realize a sustainable society. Based on this idea, we create various innovative products and services to solve social challenges. We, for example, consider how to help solve social challenges with Brother's existing products and services and how to generate new businesses that can help solve social challenges with Brother's technologies. Brother is now exploring the direction of these initiatives while working together with NPOs addressing the SDGs and so forth.
In FY2020, with the support of the Sustainable Co-Innovation (SCI) Forum, which carries out various activities with companies under the theme of solving social issues, our group company reviewed the social value of its exhaust heat-free & CFC-free spot cooler to create new customer value and open the market. Furthermore, in the challenge program for mid-level and young employees to create new businesses being conducted by another group company undertaking sales in Japan, training was conducted to teach the importance of solving social issues through business aimed at achieving the SDGs. In this training, based on what they have learned, participants also carried out studies and made proposals about the creation of new businesses toward achieving a sustainable society.
2. Undertaking continuous efforts in environmental conservation
In April 2018, the Brother Group established the Brother Group Environmental Vision 2050 based on the basic environmental philosophy described in the Global Charter. In this environmental vision, the group outlines its plan to address the escalation of environmental problems, including climate change, resource depletion, pollution caused by waste, and ecosystem destruction, on a long-term basis and in a continuous way, perceiving these problems as serious social challenges and our business risks. To achieve this plan, we have set a long-term vision for FY2050 and medium-term targets for FY2030 in the three fields of "CO2 emissions reduction," "resource circulation," and "biodiversity conservation," and been implementing various activities.
In addition, in February 2020, as the Brother Group, we announced our support of the recommendations of the Task Force on Climate-related Financial Disclosures (TCFD). Our participation in these types of external activities is an opportunity to analyze the risks and opportunities of climate change to our businesses and reflect this into the Brother management strategy, as well as disclose related information.
3. Continuously promote social contribution activities
The Brother Group has been contributing to the local communities where the group facilities are located. The group every year conducts a lot of activities, especially focusing on health and welfare, educational support, and environmental conservation. We will encourage our respective facilities to autonomously carry out such activities and further contribute to society with Brother's resources, such as products, services, technologies, and human resources.
4. Enhance collaboration with business partners on ways to address social demands quickly
The Brother Group considers that fulfilling social responsibilities at the group' manufacturing facilities and parts and materials suppliers is a critical issue. The Brother Group cares about the environment and addresses challenges in the fields of human rights and labor, safety and health, fair trade and ethics, product quality and safety, information security, social contribution, and so forth. The group discloses its "Procurement Policy" and "CSR Procurement Standards" to parts and materials suppliers and encourages them to comply with these policy and standards. To reinforce these efforts, Brother joined the Responsible Business Alliance (RBA), an international organization dedicated to promoting corporate social responsibility, in January 2019. Brother will respond to social demands from the marketplace by promoting systematic approaches in line with the RBA's framework.
The happiness, health, and job satisfaction of employees are essential for achieving the above four priorities. As stipulated in the Global Charter, Brother respects diversity, provides a working environment that enables its associates to utilize their talents and abilities to the fullest, and gives them great opportunity through challenging work assignments, and thereby focuses on the development of globally competent human resources. In addition, the company has been promoting and maintaining the health of employees in a strategic way under the Brother Group Health & Productivity Management Philosophy.
Through these activities, Brother will evolve its CSR management and further strengthen trusting relationships with its stakeholders to ensure a long, successful future.
In addition, we will further reinforce the Brother Group's unique management system "Brother Value Chain Management" (BVCM) by creating social value through our business activities, and thus achieve our medium- to long-term vision "Global Vision 21" at a high standard.
Solving social issues through business
Contributing to CO2 emissions reduction and resource recycling (Printing & Solutions (P&S) Business)
To help create a sustainable global environment, every product needs reduced CO2 emissions and efficient use of resources, so P&S provides energy-saving, resource-saving printers and All-in-Ones that are friendly to the environment.
Products must exhibit industry-leading energy-saving performance to qualify for third-party certification according to international standards for eco-conscious products, such as the International ENERGY STAR Program*1 and Blue Angel*2.
In the P&S Business, we are combining various technologies to thoroughly reduce power consumption, such as adopting new toner fixing methods for laser printers and All-in-Ones, thereby reducing CO2 emissions during product use.
We are also promoting toner cartridge recycling. In addition to promoting the collection of cartridges around the world, we are reusing cartridges by refilling them with toner at our facilities in the U.K. and Slovakia. In this way, we are making efficient use of resources and helping to reduce CO2 emissions from the recycling process.
- An international energy saving program for office equipment begun in October 1995
- A third-party eco-label issued by Germany's Federal Environmental Agency and the German Institute for Quality Assurance and Labeling
Supporting entrepreneurialism and side jobs through a dedicated website (Personal & Home Business)
In the U.S., individuals who started side jobs increased in conjunction with the decline in income due to effects of COVID-19.
We created that Side Hustle Campaign, a dedicated website for sales bases in the U.S., to support entrepreneurialism and side jobs using Brother products. The site presents examples of how people who used to create items as a hobby using a sewing machine, sewing and embroidery machine, or home cutting machine have turned it into a business, helping them develop DIY and crafts from a hobby into a side business. We also posted on social media about items created for sale. In addition, we supported side jobs by providing information on methods of use, nearby sales shops that perform repairs, and more. These activities led to increased sales of high-end sewing and embroidery machines and customer development among the younger demographic.
Contributing to CO2 emissions reduction and operational efficiency improvement (Machinery Business)
Machinery Business' SPEEDIO series of compact machining centers uses various energy-saving technologies, such as power regeneration that converts kinetic energy into electric energy during slowdown for reuse, resulting in much lower power consumption compared to conventional machining centers, which contributes to significant reductions in CO2 emissions.
With both turning*1 and milling*2 functionality in a single compact machining center enabling two types of processing, there is no need to change tools between the two processes, which contributes to greater work efficiency.
Also, the optional loading system for SPEEDIO machines automates the transfer and delivery of processed parts, which reduces simple tasks for machine operators and leaves them free to concentrate on the more complicated tasks.
- A machining process in which a cutting tool cuts a rotating workpiece
- A machining process in which a rotating cutter, such as a drill, cuts a fixed workpiece
Reducing workloads of staff at elderly care facilities (Network & Contents Business)
Music and exercise are attracting attention as ways to lead a healthy life as one ages. XING, Inc., a consolidated subsidiary, provides "Kenko Okoku", a music-based treatment program that seeks improvement in health by having participants move in time with music. This program is used in nursing care and welfare facilities.
Kenko Okoku enables care staff to spend less time planning recreation by freely combining a wealth of content such as physical activities, watching/healing, playing, and singing to create individual recreation programs suitable for facility users, providing more time for staff to spend with facility users. In addition, facility users can enjoy a wide range of content, leading to improvements in their quality of life (QOL). And furthermore, the content of individual function training is extensive, contributing to improvement of nursing care conditions.
Kenko Okoku provides opportunities for facility users to take enjoyable measures for the prevention of the need for nursing care and reduces the work burdens of caregivers, enabling them to focus on support.
Contributing to traceability and food safety (Domino Business)
Food traceability* is extremely important for demonstrating food safety. Domino's coding and marking equipment achieve high-speed printing of best-before dates, expiration dates, lot numbers, production plant identification codes, and other requirements of traceability on such things as cans, glass and plastic bottles, and other containers.
Retort pouch foods require inks to be resistant to heat, water, and alcohol so that this printed information is not removed by high-temperature sterilization or alcohol disinfection processes. By providing a wide range of inks to meet the needs of customers, Domino has helped to ensure traceability.
- Ability to clarify and maintain records of all food processes, from cultivation and breeding through to processing, manufacturing and distribution