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Toward a Sustainable Society

"Environmental Vision 2050" Biodiversity Conservation

  • 12 RESPONSIBLE CONSUMPTION & PRODUCTION
  • 14 LIFE BELOW WATER
  • 15 LIFE ON LAND
  • 17 PARTNERSHIPS FOR THE GOALS

Brother Group
Environmental Vision 2050
vision

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The vision aims to minimize the environmental impact of business operations and promote activities to restore and conserve the ecosystem beyond the impact.

Biodiversity Conservation

GOAL

By 2050, the Brother Group will minimize the environmental impact of business operations on the ecosystem and promote activities to restore and conserve the ecosystem beyond the impact.

Mid-term target for FY2030

The Brother Group will assess the environmental impact of its business operations on the ecosystem and the effectiveness of restoration and conservation activities, and work to avoid and reduce the environmental impact on the ecosystem.

The manufacturing and sales facilities of the entire group will work on ecosystem restoration and conservation activities on a voluntary basis depending on the situation in each region.

Based on the mid-term target, the Brother Group will continue activities to reduce environmental impact on the ecosystem, quantitatively evaluate respective activities, and properly avoid and reduce environmental impact on the ecosystem.

Biodiversity conservation stories

Biodiversity conservation activity enabling resource recycling to reduce CO2 emissions

In 2009, BROTHER INTERNATIONAL EUROPE LTD. (BIE) teamed up with Cool Earth, a U.K.-based NPO working to protect the natural environment in the Amazon. In collaboration with 20 Brother sales companies in Europe, the partners are working to collect consumables such as toners and ink cartridges in an effort to promote the “Cool Earth Eco-Rewards initiative”, which provides Cool Earth with funding for activities.
The funding is used for protecting the rainforest in Peru and the endangered species that inhabit the area. In FY2015, it expanded its scale by incorporating the “Click for the Earth” on the Brother Group’s environmental website “brotherearth.com” into Cool Earth donation activities. BIE will continuously support this activity.

Cool Earth

Ongoing project to combat desertification and help improve the living conditions of the local people

Desertification is rapidly progressing in the Inner Mongolia Autonomous Region of China (Inner Mongolia).
To reforest the once green plain, local Brother employees planted 10,000 seedlings together with the OISCA members and the local people. To water these seedlings, well drilling was also conducted and the groundwater was successfully pumped up. Gradually but steadily, new green started rooting in the desert.
The project members also support the local residents, by proposing new alternative livestock and ways of selling herbal medicine.

Desertification Control in Inner Mongol

Video contents of brotherearth.com

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