Seeking the Happiness of Our Customers and Associates with the "At your side." Spirit in Mind
Brother's CSR management and Global Charter
With the spirit of "At your side." in mind, Brother focuses on the "happiness of their customers and associates." We can achieve this when we create products that address our customers' needs through the united efforts of all Brother Group associates, and in turn we can take pride in knowing that we achieved this.
As stated in the Brother Group Global Charter (Global Charter), we will develop long-term trust relationships with our customers and other stakeholders by further developing our business and fulfilling social responsibilities to achieve management that pursues the happiness of our customers and associates. We will continue to evolve Brother's CSR management by disseminating this sense of value, stated in the Global Charter, to all associates of the Group.
Manufacturing that adopts to changing customer and social needs
Brother is continuously transforming. The strategy is to continuously provide "superior value" in order to address our customers' needs and ensure the Brother Group is successful as a manufacturing company.
Values demanded from customers and society are changing. For example, the Sustainable Development Goals (SDGs) for 2030, adopted by the United Nations in 2015, has set seventeen goals to realize a sustainable world and has requested corporations to take some actions as well. Many stakeholders have also requested corporations to conduct business focusing on Environmental, Social and Governance (ESG) standards. In such circumstances, Brother's priority is to create social value through business by doing the following:
- Seek to provide innovative products and services that make our customers happy
- Continue to make efforts to help the global environment
- Continuously promote social contribution activities
- Enhance collaboration with business partners on ways to address social demands quickly
It is important for Brother's long-term success to address these issues. To realize the success, we must tackle them while considering expectations from society, in addition to customers' requests, as opportunities for business growth and management risks.
"At your side." actions by all employees
I will take the lead in addressing the issues by promoting communication with various stakeholders, including mainly our customers and associates around the world, and carrying out other initiatives to evolve the Brother Group's CSR management from both short-term and long-term perspectives and meet expectations from customers and society. I will also encourage associates' actions for quickly providing customers with superior value based on the "At your side." spirit---Brother's good corporate culture.
The Brother Group is deeply committed to evolving business by making efforts to ensure that we have the trust of all stakeholders and pursue the "happiness of customers and associates."
Brother Industries, Ltd.
Representative Director & President