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Brother Organizes "Brother Earth Kids Academy" for Children Attending Children's Clubs for After School Activities

December 16, 2020

Providing learning opportunities to children spending summer vacation at children's clubs for after school activities

Brother Industries, Ltd. (BIL) organized "Brother Earth Kids Academy"-an event targeting children's clubs for after school activities- five times between July 29 and August 7, 2020.

Brother Earth Kids Academy is an event that has been conducted since 2018. It targets children spending summer vacation at after-school children's clubs in Nagoya City, Aichi Prefecture. It conveys the joy of manufacturing and provides opportunities to learn about environmental issues. So far, it has been conducted a total of 22 times for after-school children's clubs with 842 participants.

Until last year, this event was held at Brother Museum-the Brother Group's exhibition facility-located in Nagoya City, Aichi Prefecture. This year, the event was held online for the first time to prevent the spread of COVID-19. Children from after-school children's clubs linked online to the Brother Museum were given a virtual tour of the facility through video streamed by the staff, after which they learned about the global environment, including creating picture books about endangered species and participating in quizzes about global warming.
Comments from the participants include "Not wasting water and electricity is something I can do, and I hope to start paying attention to this from today" and "I want to do what I can to reduce the number of endangered species."

This activity has been selected as "Good Practices" award under the Aichi-Nagoya Biodiversity Best Practices* being organized by Aichi Prefectural Government.

Brother Earth Kids Academy being held online Brother Earth Kids Academy being held online

Going forward, toward achieving a sustainable society, Brother will continue to contribute toward Goal 4 "Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all," Goal 13 "Take urgent action to combat climate change and its impacts," and Goal 15 "Protect, restore and promote sustainable use of terrestrial ecosystems, sustainably manage forests, combat desertification, and halt and reverse land degradation and halt biodiversity loss" of the Sustainable Development Goals by conducting educational support activities in regions and initiatives leading to global environmental conservation.

  • This is an initiative that recognizes excellent cases among biodiversity conservation activities conducted after the Tenth meeting of the Conference of the Parties to the Convention on Biological Diversity (COP10).
For more information on "Social Contribution Activities in Various Regions"

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