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Creating Eco-conscious Products

Product Life Cycles


Setting ever higher targets for reducing environmental impact at each stage

The Brother Group is committed to reducing environmental impact at all stages of the life cycle of its products. This is the guiding principle of the group's manufacturing activities.

Environmental Considerations within Product Life Cycles

Since each of the stages are closely interlinked in terms of environmental impact, continuous efforts are required to make incremental improvements and to achieve technological innovation. The Brother Group aims to make such efforts throughout its operations in order to continuously deliver eco- conscious products to customers.

The Brother Group Environmental Action Plan 2018 (2016-2018) set ever-higher targets for each of these stages to accelerate efforts. Specific activities included enhancing eco-conscious design processes and green procurement, continuous reduction in environmental impact at manufacturing facilities (such as CO2 emissions and water consumption), reduction in CO2 emissions in logistics (for example, by optimizing packaging), further improvements in energy-saving performance during product use, and enhancement in the reusability, recyclability, and collection system for either products or consumables.

Moreover, under the Brother Group Environmental Action Plan 2021 (2019-2021), we strive to aggressively tackle the major challenges set in the “Brother Group Environmental Vision 2050” together with stakeholders, such as manufacturing eco-conscious products, reducing CO2 emission in the entire value chain, reinforcing recourse circulation in business operations, lowering operational impact on ecosystem, expanding conservation activities, observing environmental laws and regulations, and appropriately responding to social demands.

1. Development and design

Basic policy

Brother products are developed and designed to:

  • comply with laws and regulations of the various countries and regions where sold;
  • be compact and lightweight to conserve resources;
  • achieve the top levels of energy conservation performance in the industry;
  • manage hazardous chemical substances, as defined in the Brother Green Procurement Standards;
  • be easily recycled at the end of life; and
  • eet emission standards (including chemical substances, noises, and etc.).

It is extremely significant to take measures at this stage for environmental considerations within product life cycles. For certain key criteria in the “product environmental assessments”, target values are set at the initial stage of development and design.

Air Flow Simulation Technology [Brother's activities] Air Flow Simulation Technology


Brother Industries, Ltd. (BIL) conducts ”product environmental assessments” at key stages of development and ensures eco-conscious design by addressing the product life cycle from material procurement, production, products use and through to the collection and recycling at the end of life. Also, BIL actively acquires environmental labels in respective countries. For customers in Europe and the U.S. in particular, BIL discloses product information in accordance with The Eco Declaration (ECMA-370).

Product environmental impact assessments and Life Cycle Assessment (LCA)

BIL conducts product environmental impact assessments in order to evaluate the impact that products have on the environment. There are 51 assessment items. For key criteria, improvement must be achieved at the product development stage.

Product environmental impact assessment flow Product environmental impact assessment flow

Key Criteria for environmental impact assessment

  • Size and weight
  • Parts reuse/recyclability, disassembly/dismantling, avoidance of difficult-to-disassemble structures, integration of resin materials
  • Hazards during production or use
  • Size, weight and recyclability of packaging materials
  • Material labeling, compliance with related laws and environmental labels

We conduct an LCA that quantitatively provides numerical data for the "degree of impact on the environment" at each stage of its life cycle. Environmental load characteristics and improvement points are identified and the improvement effect is confirmed for each product. Evaluation results are released on the BIL website showing the products which have acquired various environmental labels and on the website managed and operated by the Sustainable Management Promotion Organization under the name of the EcoLeaf environmental label. BIL also discloses its carbon footprint.

From 2007, the LCA information has been shared internally on the intranet of BIL. As of March 2019, there are a total of 238 EcoLeaf products (25 products were newly released in FY2018 [April 1, 2018-March 31, 2019]), mainly image devices. As for other categories, there are 120 products (9 products were newly released in FY2018). The Brother Group will continue to reduce the environmental impact of products by using LCA techniques.

2. Procurement

Basic policy

We check parts and materials that are used to make products, to ensure:

  • they do not contain hazardous materials, and
  • they are made via an eco-friendly process.

In this way, we give priority to purchasing parts and materials.


Brother works with suppliers and uses the IT-based Brother Green Procurement Management System, to manage data on chemicals in products and promote the use of alternative parts/substances. This is regularly updated in response to the candidate list substances of very high concern defined within the REACH Regulation.

Environmental Compliance

3. Production

Basic policy

All production facilities of the Brother Group manufacture products with due consideration being given to:

  • ensuring efficient use of materials, energy, and water resources, etc.;
  • reducing pollutants released into the atmosphere and wastewater;
  • preventing the generation of waste; and
  • recycling waste generated.

Eco Factory [Brother's activities] Eco Factory


  • Electrical power consumption and CO2 emissions are reduced by ensuring all manufacturing facilities efficiently run equipment.
  • The factories are also focusing on reducing the volumes of process waste and any waste generated is treated within the scope of zero landfill.

Coatless Surface [Brother's activities] Coatless Surface

4. Packaging and logistics

Basic Policy

Brother is committed to:

  • reducing product packaging and waste where possible; and
  • reducing CO2 emissions in distribution and transport.


  • We are applying simpler and smaller packaging.
  • We are combining product categories when arranging shipments to maximize loads.
  • We continue to review distribution routes.

Package Design Optimization [Brother's activities] Package Design Optimization

5. Use

Basic policy

Consideration for our customers' use of our products:

  • they do not consume excessive energy; and
  • our products can be used safely, conveniently and comfortably.

We also endeavor to disclose overall environmental information about products.

Environmental labels and energy-saving standard compliance marks awarded to environmentally friendly products Examples of environmental labels and energy-saving standard compliance marks awarded to environmentally friendly products


6. Collection and recycling

Basic policy

As considerations for the end of life of a product, we make efforts to:

  • collect and recycle products and consumables at end of life; and
  • design products so that they can be easily recycled.

Toner Cartridges Recycle 【Brother’s activities】Toner Cartridges Recycle


  • Ink cartridges consumed in Japan: The "Ink Cartridge Return Project" is under way in collaboration with printing product manufacturers.
  • Toner cartridges, drum units, and label writer tape cassettes consumed in Japan: Brother's own collection and recycling system is in place.
  • Toner and ink cartridges consumed outside Japan: Collection and recycling systems have been introduced in more than 40 countries and regions.
  • In Europe, products are collected and recycled in accordance with the WEEE Directive. In Australia and New Zealand, products are collected and recycled on a voluntary basis. Regarding corporate customers in Japan, used Brother products (fax machines, printers, and All-in-Ones) are collected and recycled in collaboration with business partners.
  • Participating in the Bellmark campaign by collecting used cartridges, for environmental conservation and educational support.

[Brother's activities] Conducting eco activities through the Bellmark campaign (Japan)

Brother Sales, Ltd. joined the Bellmark campaign in order to (i) actively participate in social contribution activities via support for education and (ii) improve the collection rate of used cartridges and promote recycling.

Process for awarding Bellmark points

Examples of products in the Bellmark campaign

Examples of products in the Bellmark campaign

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