Actively acquiring environmental labels from around the world
A yardstick for use when selecting products, and helping reduce their overall environmental impact of society
Environmental labels indicate that the selected product shows consideration for the environment, and provide customers helpful information when selecting eco-conscious products. Environmental labels come in three types (Type I, II and III) standardized by the International Organization for Standardization (ISO) or a compliance label that indicates that the product complies with specific performance criteria.
There are various environmental labels in the countries and regions around the world in which the Brother Group operates. The respective labels (which are based on different eco-conscious requirements and standards) are considered to meet stakeholders' environmental requirements and the Brother Group actively acquires the labels in the countries and regions where its products are sold.
Under this policy, targets are set in the Brother Group Environmental Action Plan 2021 (2019-2021) as well as in the Brother Group Environmental Action Plan 2018 (2016-2018) to acquire specific environmental labels including the Angel, Eco Mark, Nordic Swan, EPEAT, and China's Ten Circle Mark, and significant efforts are made to fulfill the targets.
Below are the main environmental labels acquired by Brother products.
Type I labels
Awarded based on specific criteria judged by third party organizations
The Blue Angel (Germany)
This eco-label is issued by the Federal Environmental Agency, the German Institute for Quality Assurance and Labeling, etc. In July 2008, the MFC-6490CW and DCP-6690CW were the first inkjet All-in-Ones in the world to be certified in the ink-jet category at that time.
In January 2017, the standard was revised and upgraded. Brother has worked to comply with the new standard for both new and current products.
Nordic Swan (five Scandinavian countries)
This eco-label is administered primarily by the Nordic Ecolabelling Board, and is used in five Scandinavian countries (Norway, Sweden, Denmark, Finland, and Iceland). Twelve Brother models, mainly black-and-white laser printers and All-in-Ones, were first awarded the label in 2009.
China Environmental Labeling plan (China)
• This government-run eco-label (the Ten Circle Mark) is issued by the China Environmental United Certification Center under the jurisdiction of the State Environmental Protection Administration. Brother acquired the label for color laser printers/All-in-Ones and black-and-white laser printers/All-in-Ones.
Environmental Choice (New Zealand)
This eco-label was introduced by the national government of New Zealand, and is issued by New Zealand Ecolabelling Trust. Brother acquired the label for color laser printers/All-in-Ones, etc.
Copying machines, printers, fax machines and multifunctional devices. Licence No. 2410083
Green Mark (Taiwan)
This eco-label was introduced in Taiwan by the Environmental Protection Administration, and is issued by the Environment and Development Foundation. Brother acquired the label for color laser printers/All-in-Ones, black-and-white laser printers/All-in-Ones, and consumables.
Korea Eco-label (South Korea)
This eco-label is issued by the Korea Environment Industry & Technology Institute that was established in accordance with the Development of and Support for Environmental Technology Act. Brother acquired the label for black-and-white laser printers/All-in-Ones, etc.
Type II labels
Self-declared labels by businesses
Brother Green Label (Japan)
In October 2001, Brother Industries, Ltd. (BIL) established voluntary environmental standards for products and created the Brother Green Label to recognize products that satisfied related certification standards.
Type III labels
Awarded to products whose environmental load is shown quantitatively by LCA (Life Cycle Assessment)
This eco-label is awarded to products that disclose quantifiable information about their environmental characteristics. It is managed and issued by the Sustainable Management Promotion Organization. BIL, as a printer and facsimile business, has received "System Certification"*, from the Japan Environmental Management Association for Industry, the administrative organization for the former EcoLeaf Environmental Labeling Program, and is working on acquiring the EcoLeaf label for its main products. (In FY2020, BIL will join the EcoLeaf Environmental Labeling Program managed and operated by the Sustainable Management Promotion Organization.)
EcoLeaf Environmental Labeling Program integrated with Carbon Footprint is currently in operation.
- Approval system for product environmental data collection systems. The Japan Environmental Management Association for Industry verifies and certifies that businesses that make EcoLeaf labels have the system needed to make them, and that the system is functioning properly and effectively.
Carbon Footprint (Japan)
Carbon Footprint* is a mechanism to visualize the emissions of greenhouse gases (in CO2 equivalent) from procurement of raw materials to disposal and recycling of products. It is issued by the Sustainable Management Promotion Organization. In May 2014, FAX-2840, MFC-8520DN, and MFC-8950DW became the first desktop black-and-white laser All-in-Ones, and HL-5440D, HL-5450DN, and HL-6180DW became the first desktop black-and-white laser printers, to acquire the label.
- Short for "Carbon Footprint of Products." The environmental impact is calculated quantitatively by using the LCA technique. Businesses and consumers share awareness about actions to reduce CO2 emissions. Consumers are motivated to pursue a low-carbon lifestyle by utilizing the visualized information.
International ENERGY STAR Program (the U.S.A., Japan, Canada, and Taiwan)
This is an international energy saving program for office equipment. Its logo is awarded to products that meet the energy-saving standards.
Energy Conservation Certification (Energy saving label) (China)
This eco-label is from China. It recognizes products for their energy-saving performance.
Environmental assessment system
EPEAT (in the U.S.A.)
EPEAT is an environmental rating for electronic products that is managed and administered by the Green Electronics Council (a non-profit organization). The environmental criteria underlying the EPEAT system are based on the full product lifecycle, from design and production to energy use and recycling. EPEAT criteria consist of required and optional ones; products are ranked Gold, Silver, or Bronze depending on the level of conformity with the optional criteria. In December 2017, nine models including MFC-L2750DWXL became the first laser products to be registered as Silver products.
- Judgments are based on laws and regulations, etc. in respective countries and regions. Thus, the same product may have different ranks
Green purchasing laws
Products complying with the Law on Promoting Green Purchasing (Japan)
In April 2001, the Law on Promoting Green Purchasing came into effect. This law requires that national governmental organizations purchase green products and that regional governmental organizations and private business and individuals try to do the same. By affixing our own eco-label to Brother products that meet the standard, BIL is promoting environmental activities to customers.