Brother Makes and Donates Warm Clothing for Children in Need
February 26, 2019
Employees make 110 sets of fleece tracksuits together with community residents in the UAE
In October 2018, Brother International (Gulf) FZE (BIC(GULF)) made fleece clothes and donated them to children in refugee camps and orphanages through Dar Al Ber Society, a non-profit organization working in the United Arab Emirates.
BIC(GULF) has been engaged in CSR activities while using Brother products and focusing especially on support for children in recent years. In 2018, the company carried out "Sewing Hope," an event to make warm clothing with Brother sewing machines, hoping to help children in refugee camps and orphanages live more comfortably in the winter. In response to requests from its employees to expand this initiative to include not only the company but also the community, BIC(GULF) also invited external people to be part of it as a volunteer through social media, the local sewing communities, and so forth. As a result of this invitation, 150 local residents gathered in addition to 30 BIC(GULF) employees. At the event, which was held at a shopping plaza in Dubai, the participants sewed clothes by using Brother sewing machines and completed jackets and pants for 110 children. These warm clothes were presented to the children through Dar Al Ber Society.
"Taking suggestions from our employees, we, for the first time, conducted this event," said the representative of BIC(GULF). "I also sewed clothing and realized how laborious it is to make even a single cloth. I hope children can feel the warmth of these handmade clothes."
BIC(GULF) will always bear social contribution in mind and continuously engage in it.