Brother Will Contribute to Society and Help Protect the Earth by Refining Its Corporate Culture and Engaging in Dialogue with Its Stakeholders.
Brother's corporate culture
Traditionally, Brother has had an open corporate culture in which the relationships between superiors and subordinates have not been so hierarchical. This open-mindedness and the spirit of "At your side," which puts customers first in every situation, are the very DNA of Brother that creates the Brother's strengths and the driving force behind its ability to change its business in response to changing times and environments without being afraid of transformation. Another strength of the Brother Group is its global network. As the global Team Brother, we are able to grow by building trust and sharing our knowledge base with each other. To realize a sustainable world, we will further refine this DNA and strengths and create unique Brother's value.
Contribute to society/Protect the earth
In the Brother Group Vision "At your side 2030" formulated for 2030, we declare Our Purpose as "By being 'At your side,' we enable people's productivity and creativity, contribute to society, and help protect the earth." In addition to achieving our medium-term business strategy "CS B2024" from FY2022 to FY2024, we will steadily implement initiatives to resolve the identified materiality in order to realize Our Purpose.
Contribute to society
- "Supporting people's value creation"
- "Realizing a diverse and active society"
- "Pursuing a responsible value chain"
Protect the earth
We believe that the creation of social value through business necessary to "Contribute to society" can be achieved when all Group employees work together to create excellent value and promptly provide it, thereby satisfying our customers. When considering the development of talent for this purpose, we believe that diversity is essential. With the increasing uncertainty in the world, the range of options becomes limited if many people share the same opinions. While it is important to promote women and foreign nationals, diversity of thinking is more important than people's attributes, and we will promote value creation by aggregating various ideas from various ways of thinking.
Social responsibility in the value chain is also an important theme. Through the "Brother Group Human Rights Global Policy" and participation in the Responsible Business Alliance (RBA), we will respect the human rights of all workers, including those at suppliers and Group manufacturing facilities, and ensure a safe and secure working environment.
To "Protect the earth", we have set forth the "Brother Group Environmental Vision 2050" to address climate change, aiming to make all of our business activities carbon neutral and minimize CO2 emissions throughout the value chain by 2050. With regard to resource circulation, we will continue to improve the system for resource circulation throughout the value chain and aim to achieve sustainable use of resources and minimize the environmental impact of waste by, for example, reducing the ratio of virgin materials used in our main products to 65% or less by FY2030.
Towards business portfolio transformation
Under "At your side 2030," we aim to expand sales in the industrial area to approximately 50% of total sales by FY2030.
In the Industrial Equipment Business, we have significantly strengthened our product lineup by launching 11 new machine tool models since FY2022, and we have opened five technology centers and six business sites/sales offices in our priority regions of China, India and Japan. A new factory in India is also under construction. We will continue to further expand our business by delivering solutions that are useful to our customers in the field.
In the P&S Business, we will further strengthen measures to connect directly with customers and focus on acquiring customers with high print volumes by offering consumables and services on a pay-as-you-go basis, automatically delivering consumables and making proposals based on customer usage.
Message to our stakeholders
We will continue to actively engage in dialogue with our various stakeholders and sincerely listen to their candid opinions and even harsh criticism. We will continue our efforts to enhance corporate value from various perspectives by deepening two-way communication and making use of opinions from our stakeholders in our management.
Finally, I would like to emphasize the following three things:
- The Brother Group will always be sincere in its dealings with customers and all other stakeholders.
- All Group employees worldwide will be able to be proud of their work and have great hope for the future.
- As a result, Brother will continue to grow as a trusted global company.
We will achieve these three things and continue to enhance our corporate value over the long term through dialogue with our stakeholders. We hope that you will support the future of the Brother Group.
Kazufumi Ikeda
Representative Director & President
Brother Industries, Ltd.
September 2024