Basic Policy on Sustainability
Brother, which started its business by providing repair services for sewing machines, commenced production of sewing machines based on the ambition to turn the import-based industry into an export-based industry to create jobs for people who want to work.
The desire to create durable sewing machines has been passed down as the “At your side.” spirit that always places customers first in the Brother Group Global Charter, which provides the foundation for all Brother Group activities. The Charter states that the Brother Group enhances corporate value by expanding the value provided to customers and by returning economic performance generated through business to stakeholders and the global environment.
As in the past, the Brother Group will continue facing the issues of our customers and society, defining materiality (key social issues) to be undertaken, and solving them. By doing so, we will aim to achieve our “At your side 2030” vision and the Sustainable Development Goals (SDGs) identified by the United Nations.
Sustainability Slogan "Brother Earth"
In 2010, the Brother Group created and launched the “Brother Earth” logo and slogan, which symbolize its environmental activities, in order to convey a globally unified message about its various environmental activities. From 2025, we have expanded the scope of our activities beyond just environmental activities to cover sustainability as a whole. We are working to accelerate various sustainability-related activities and communicate their content under the unified group message of “Working with you for a sustainable future.”
Furthermore, Brother SDGs STORY, a special website on SDGs activities, introduces Brother Group's environmental conservation activities under this slogan.
