Communications and Printing Equipment
In the early 1990s, Brother developed thermal transfer fax machines and small laser All-in-Ones that met the needs of a work style called SOHO (Small Office, Home Office), in which an individual or a small group of individuals use their homes, and so
forth, as an office, and established its position as a pioneer in this market. Even today, our laser printers and All-in-Ones especially have high reputations in the SOHO market for their high printing speed, cost performance and durability, and are
receiving good reviews from many business partners and industry magazines all around the world. The scanners developed by utilizing the technologies used for our All-in-Ones enable direct uploading of scanned images and documents to a cloud network without
accessing a computer. The extensive lineup, which is differentiated from other products available in the market and allows users to reduce their costs, is Brother’s advantage.
In recent years, we have been integrating compact black-and-white and color laser All-in-Ones, business-use inkjet All-in-Ones for A3-size paper, and so forth into a scanner compatible with mobile devices and cloud networks. With this product approach, we meet customer needs consistently from input to output. Furthermore, we have increased our targeted customer base to the SMB* market and expanded our businesses and services, such as the solutions business that provides solutions to problems, a web conference system, and a consultation service to suggest the best-suited products and the best office setups. We have also expanded our contract-type businesses, including print management and automated delivery of consumables. Through these businesses and services, we help our customers improve productivity and actualize cost optimization.
- Stands for Small Medium Business. It includes small-sized offices, small- and medium-size businesses, and a business that has offices in multiple dispersed locations.
Brother has been conducting the P-touch brand labeling system and label printer business for about 30 years as the leading manufacturer of electronic stationery. We have maintained the top market share in the field of business/professional use as a globally powerful brand, which offers highly operable and functional products, an extensive and varied lineup for labeling systems, and products that are equipped with software and corresponding interfaces to meet customer demand. As for mobile printers, our product lineup, including those which use roll paper and single sheet paper, are used in a wide range of industries including financial, service and maintenance service industries.