Corporate Information

Brother Group History

1990s: Exploiting the SOHO Market and Entering into the Online Karaoke Business

Brother developed a fax machine and small All-in-Ones that met the needs of a work-style called SOHO, in which an individual or a group of a few individuals runs a business by using their home, and so forth, as their office, and became a pioneer in this market. In 1992, the company entered into the online karaoke business by utilizing self-developed content distribution technologies and infrastructure.

Exploiting the SOHO Market

Chronology

1991 Sewing machines with computer-controlled embroidery mechanism launched.
1991

ZHUHAI BROTHER INDUSTRIES, CO., LTD. established in China as a home sewing machine manufacturing company.

ZHUHAI BROTHER INDUSTRIES, CO., LTD.ZHUHAI BROTHER INDUSTRIES, CO., LTD.

1992 XING INC. established in Japan to enter the online karaoke business.
1992

FAX-600, thermal fax machines that are greatly differentiated from competitors in terms of price and functionality, launched in the U.S. at 399 dollars.

Poster of FAX-600Poster of FAX-600

1992 "JOYSOUND", the industry’s first karaoke network system via ISDN lines, launched.
1993 "JS-1X", the industry’s first centralized control system for karaoke establishments in the network karaoke field, launched.
1993 ZHUHAI BROTHER INDUSTRIES, CO., LTD. started production of home sewing machines.
1993 Shipment of FAX-900 plain fax paper series and a series of faxes with cutters started (share in the European market for SOHO users increased).
1993 XIAN TYPICAL BROTHER INDUSTRIES, CO., LTD., joint venture with Xian Typical, established in China as a manufacturing company.
1994 BROTHER CORPORATION (ASIA) LIMITED. established in Hong Kong SAR to manufacture parts (company name changed to BROTHER INTERNATIONAL (HK) LTD. on March 10, 2014).
1994 Low-end FAX-620 fax machines with cutter launched; targeting the U.S. SOHO market.
1994 Production of HL-630 laser printers started (Brother’s first completely in-house produced product; launched in the U.S. at 399 dollars).
1994 BROTHER INDUSTRIES JOHOR SDN. BHD. established in Malaysia as a manufacturing company. Production of fax machines started.
1994

Buji Nanling Factory, China (currently BROTHER TECHNOLOGY (SHENZHEN) LTD.) started production of information and communications equipment.

BROTHER TECHNOLOGY (SHENZHEN) LTD.BROTHER TECHNOLOGY (SHENZHEN) LTD.

1995 Production of MFC-4500ML series, compact laser All-in-One machines with multiple functions (fax machine, printer, copier, and scanner), started.
1997

Inkjet All-in-One MFC-7000FC (the first color inkjet All-in-One with a selling price of less than 1,000 dollars) launched.

Inkjet All-in-One MFC-7000FCInkjet All-in-One
MFC-7000FC

1999 Brother Group Global Charter established (revised in April 2008).
1999 BROTHER SALES, LTD. made into a wholly owned subsidiary.

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