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Main Message

Main Message

Toward Achieving a Sustainable Society

The global community has been steadily shifting toward a carbon-free society. Efforts are being made to achieve a sustainable society by minimizing the impact on the global environment while maintaining economic growth. To solve global issues including climate change, international frameworks such as the Sustainable Development Goals (SDGs) and the Paris Agreement (an international agreement for mitigating climate change) have been established. Recent extreme weather attributed to climate change reminds me of the importance of taking action against global warming across the Brother Group to meet the social demand and customer needs.

Promising Active and Continuous Efforts to Accelerate Environmental Activities

In the Brother Group Global Charter which provides the foundation for all of the Brother Group’s activities, the Brother Group promises to play its part to help society achieve sustainable development by actively and continuously considering the environmental impact of all aspects of its operations. Under the “Brother Earth” slogan, the Brother Group has been accelerating environmental activities with stakeholders based on a unified message of “Working with you for a better environment.”

Formulation of Brother Group Environmental Vision 2050

Environmental, social, and economic systems have been undergoing sweeping changes. The social environment has also been changing significantly. Against this backdrop, the Brother Group Environmental Vision 2050 was formulated in March 2018 to keep pace with the global trend toward sustainability and to create a sustainable society in line with the Brother Group Environmental Policy. Based on this environmental vision, the Brother Group will strengthen its activities related to CO2 emissions reduction, resource recycling, and biodiversity conservation, and will undertake new initiatives such as resource recycling in the value chain by improving the system and continuously promoting activities.

Gaining public trust

I believe that the sustainable growth of a company can be ensured by delivering both social value and economic value at the same time. For example, the Brother Group considers that customers’ issues can be solved by meeting the requirements and standards set by environmental labels in respective countries. To this end, the Brother Group has been working hard to develop environmentally friendly products. The mid-term targets set in 2009 to reduce CO2 emissions by FY2020 were attained by manufacturing facilities outside Japan in FY2013 and eight business sites in Japan in FY2017. These efforts have now been expanded to the entire value chain.
A company can amplify the efforts made by individuals around the world. Each employee of the Brother Group recognizes that social demand reflects customers’ needs and that the products and services offered by the company, which act as ‘amplifiers,’ help to reduce global CO2 emissions. I will work on corporate management to enable the Brother Group to solve social issues by creating environmentally friendly products and thereby gain public trust.
FY2018 marks the final fiscal year of the Mid-Term Business Strategy “CS B2018.” It also marks the 110th anniversary of our founding. To achieve the new environmental vision which started in this fiscal year, our employees will make the utmost effort to contribute to customers’ happiness.

Ichiro Sasaki
Representative Director & President
Brother Industries, Ltd.
October 2018

Movement for Realizing
Sustainable Society

Paris Agreement

Paris Agreement

Multilateral International Agreement on Climate Change Control

Sustainable Development Goals (SDGs)

Sustainable Development Goals (SDGs)

Sustainable Development Goals Adopted at the United Nations Summit in September 2015

Aichi Biodiversity Target

Aichi Biodiversity Target

World Targets Adopted at the 10th Conference of the Parties to the Convention on Biological Diversity

Based on Brother Group Eco-Vision 2050, we will further strengthen our activities on these goals and the agreement.

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