Asian GamesAichi-Nagoya2026
Now, I take it on.
Face the challenge.Go beyond. Push the limits.All in, right now.
Beat the challenge.Change what's expected.Raise the bar.Create what's next.
Join the challenge.Run with people.Be bold with possibility—into the future.
Now, I take it on.
About
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20th Asian Games Aichi-Nagoya 2026
The Asian Games are the largest sporting festival in Asia, held once every four years. For Japan, this will be the third time hosting the Asian Games, following the Tokyo Games in 1958 and the Hiroshima Games in 1994, marking the first time in 32 years.
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Event Period
September 19-October 4, 2026
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Official website
20th Asian Games
Aichi-Nagoya 2026
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5th Asian Para Games Aichi-Nagoya 2026
The Asian Para Games are a comprehensive sporting event for para sports in the Asian region, held once every four years. This will be the first time the event is held in Japan.
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Event Period
October 18-24, 2026
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Official website
5th Asian Para Games
Aichi-Nagoya 2026
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Taking on a challenge is not someone else's story—it’s your story.
Just as athletes push beyond their limits,
just as entrepreneurs redefine society's norms,
and just as Brother creates value with the spirit of “At your side.”,
Brother wants to be a company that supports each person to take on challenges and runs alongside them across generations.
Purpose
Purpose of Becoming an Official Supplier
Within Brother’s Spirit of Foundation is the phrase, “Develop the import-based industry into the export-based industry.” Today, more than 80 percent of the Group’s total sales come from overseas, but the journey began in 1947, when 200 home sewing machines were exported to Shanghai. Since then, Asia has become essential to Brother not only in sales but also in production and development. Now, employees working in Asian regions outside Japan account for more than 60 percent of the Group’s total workforce.
For the Brother Group, which has grown together with Asia, supporting the Asian Games and Asian Para Games held in Nagoya City, Aichi Prefecture, where the company was founded, is deeply meaningful. We decided to become an official supplier because we believe that supporting the passionate competition of athletes and helping enliven the Games will contribute to the local community. Moreover, the way athletes face their competitions with sincerity and continue to take on challenges aligns with Brother’s corporate stance of taking on the future with the spirit of “At your side.”
In the events, Brother will not only stand by and cheer on every participant who takes on challenges and makes efforts, helping their growth, but will also continue to walk alongside the local community and support those who challenge themselves globally.
Products
Brother Products That Support the Games
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Alongside recent record-breaking heat, the ordinance on workplace heatstroke countermeasures issued by the Ministry of Health, Labour and Welfare came into effect on June 1, 2025, making on-site heat measures increasingly important.
The PureDrive PD-7100 series is a spot cooler that applies Brother's unique two-stage evaporative cooling technology. It achieves exhaust-heat-free operation (the exhaust air temperature is lower than the outside air), CFC-free design, and energy savings, giving consideration to the environment. It can efficiently cool only the places that need it rather than the whole room, requires no outdoor unit, and is easy to install.
The PureDrive PD-7100F is an official supplied product for these events and will contribute to heatstroke prevention for athletes and staff, supporting on-site safety and comfort.
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