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Our Vision

We aim for continuous growth and strive to be a company, which earns the trust of all stakeholders.

Mid- to Long-Term Corporate Vision (GV21)

As an organization that does business on a globally, the Brother Group places its customers first in all activities and in every way. Based on this idea, the Brother Group has set up three goals in its corporate vision “Global Vision 21” to encourage further growth, and makes effective use of its wide variety of management resources to achieve the goals.

Three Goals of Global Vision 21

leading global company with high profitability

To become a leading global company with high profitability.

While promoting globalization not only in the scale of the business, but also in our way of thinking, Brother will flexibly react to various changes, and keep evolving swiftly. We will also establish highly profitability and solid financial strength.

world-class manufacturer by developing outstanding proprietary technologies

To become a world-class manufacturer by developing outstanding proprietary technologies.

Brother will push forward in the manufacturing of unique and original products based on the customer-first standpoint, by developing outstanding proprietary core technologies and acquiring patents.

"At your side." throughout our corporate culture

To embody Brother’s motto “At your side.” throughout our corporate culture.

Brother will foster a customer-first corporate culture in all stages of our operations, including product planning, development, design, manufacturing, sales, and services. Our goal is to ensure the customer perception that Brother is a “trustworthy brand.”

Mid-Term Business Strategy “CS B2018”

We are committed to structural reforms under the theme of “Transform for the Future.”

Formulation of the mid-term business strategy “CS B2018”
The business environment surrounding the Brother Group’s existing business fields keeps on changing rapidly. To create a company which can keep growing in such a changing situation, we must transform into an enterprise with a leaner structure. With this notion in mind, the Brother Group formulated the mid-term business strategy “CS B2018” for the period from FY2016 to FY2018 as a road map to achieve “Global Vision 21.” Promoting three transformations of CS B2018, which are business, operational, and talent transformations, we will differentiate between “businesses for profitability enhancement” and “growth businesses and new businesses,” and reallocate our human resources and investments to strengthen our business portfolio. We undertake these transformations aiming to become a multi-business enterprise with resilient DNA and a track record of success that continually evolves to deliver profitable growth by meeting the challenges of the changing times and environment.

Financial results of FY2017

Sales revenue713billion yen

Operating profit ················68.7 billion yen

Operating profit ratio ·····9.6%

Financial targets of FY2018*

Sales revenue690billion yen

Operating profit ················70 billion yen

Operating profit ratio ·····10.1%

* The financial targets of CS B2018 were revised in May 2018.

Detailed information regarding the mid-term business strategy “CS B2018”

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