Relocation and Expansion of
Brother Technology Center Frankfurt
Display Lineup of Machine Tools Enhanced to Drive Business Expansion in Europe
March 26, 2026
Brother Industries, Ltd.
Brother Industries, Ltd. (Head Office: Nagoya; President: Kazufumi Ikeda) today announced that its Germany-based subsidiary, Brother Internationale Industriemaschinen GmbH (Head Office: Emmerich am Rhein; President: Jörg Haan), has relocated and expanded its machine tool Technology Center with a showroom, the "Brother Technology Center Frankfurt," in Bad Homburg, Hesse, Germany. With this relocation, the showroom area has increased to approximately 2.5 times its previous size, making it possible to display almost the entire lineup of Brother's SPEEDIO series of machine tools. Going forward, the Technology Center will serve as a base for marketing, technical support, machine tool exhibitions and machining demonstrations, seminars, test processing, and service support activities.
Overview of Brother Technology Center Frankfurt
| Location | Steinmühlstraße 12D, 61352 Bad Homburg vor der Höhe |
|---|---|
| Usage of facility | Marketing, technical support, machine tool exhibitions and machining demonstrations, seminars, test processing, service support activities, etc. |
| Total floor area | 1,700 m2 (showroom area: 720 m2) |
Europe boasts the second-largest machine tool market after China, and demand for machine tools for parts production is expanding across a wide range of sectors, centered on the automobile industry, including EVs, as well as the aircraft and medical equipment industries. In particular, there is growing demand in Western Europe, including Germany, for high-mix low-volume production.
Since fiscal year 2022, Brother has been intensively revamping its lineup by developing new SPEEDIO series models, and it now offers 12 models in eight series capable of meeting diverse needs such as large parts, complex machining, and high-mix low-volume production. In the Brother Group's medium-term business strategy "CS B2027," which concludes in fiscal year 2027, Brother has designated Europe and Southeast Asia, along with China, India, and Japan, as key regions for its industrial equipment business and is working to reinforce human resources and the sales facility network in these areas.
Currently, Brother Technology Centers are operated at seven locations in Japan*1 and 13 overseas*2. The facility, which has now been relocated and expanded within Bad Homburg, has become the second-largest overseas Technology Center after Shanghai. The showroom, which can now display almost the entire SPEEDIO series lineup, features nine models: the S500Xd2, S700Xd2-5AX/100T, W1000Xd2, R650Xd1 40tools, U500Xd2-5AX/100T, M200Xd1, M300Xd1, HU550Xd1, and Deburring Center DG-1. Customers may also bring their own parts for test processing and other purposes.
Moving forward, Brother will strengthen its initiatives to give customers an even greater understanding of the high productivity and environmental performance of its machine tools through a further enhanced display lineup, live demonstrations of machining and test cutting using actual machine tools, and various seminars at the facility. In addition, the company will step up service support activities to establish a system that enables customers to use its products with peace of mind even after purchase, while aiming for further business expansion in Europe.
- Aichi, Tokyo, Osaka, Northern Kanto (Gunma), Sendai, Kyushu (Saga), Nagano
- USA, Mexico, Germany, Thailand, India (three locations), China (six locations)
