Introducing a diverse product lineup and expansion into renowned anime and manga from Japan featuring a wealth of merchandise
Brother Exhibits at FESPA Global Print Expo 2024

Brother Industries, Ltd. (President: Ichiro Sasaki) announced today that its sales subsidiary, Brother Internationale Industriemaschinen GmbH, will participate in the FESPA Global Print Expo 2024 (FESPA2024) to be held in Amsterdam, the Netherlands, from March 19 to March 22, 2024 (booth number: 12-D-10). FESPA is the world's largest industrial printing and textile exhibition held annually in the European region, and Brother has exhibited garment printers and sewing and embroidery machines at the exhibition since 2005. This year's exhibition will feature the largest number of products Brother has ever exhibited, as well as its expansion into renowned anime and manga from Japan featuring a wealth of merchandise.

The Brother booth at FESPA2024 will be divided into four areas: "Innovation," "Desktop Solutions," "Connectivity," and "Excellent Quality." In these areas, a wide variety of products manufactured and sold by Brother will be exhibited, including garment printers for printing on fabric, latex wide-format printers for printing posters, cutting machines for cutting paper and fabric, professional sewing and embroidery machines, label printers, and business printers. In addition to exhibits of systems and automation solutions that contribute to productivity improvements throughout the on-demand production process, the booth will also offer value propositions through combinations of Brother's various products that transcend product category boundaries. These will include decorations made possible by combining garment printers and sewing and embroidery machines.

In addition, Brother plans to showcase its expansion into renowned anime and manga from Japan, which was made possible by Brother's diverse product lineup. At the booth, posters and merchandise featuring the characters of mechanical designer Kunio Okawara, known for designing the mobile suits in Mobile Suit Gundam and who has greatly influenced the Japanese anime industry, and characters from the action/fighting manga BLEACH, which was serialized in Weekly Shonen Jump for 15 years, will be printed using Brother products and exhibited in the booth.

Through this exhibition, Brother hopes that visitors will be able to learn about its various products. It also hopes to promote the new value created by combining Brother's extensive product lineup and the possibilities for customers to expand their businesses with systems that contribute to improved productivity throughout the entire production process.

Merchandise to be exhibited (examples)