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As a result of their efforts, the Yasui brothers manufactured the "chain-stitch sewing machine" for making straw hats, in 1928. The chain-stitch sewing machine became popular for its durability in comparison to imported sewing machines, and accordingly, the need for repair, (which was Brother's occupation), decreased.
The brand of the sewing machine was called "BROTHER", symbolizing the cooperation of the brothers which led to the creation of the sewing machine. This was the beginning of the BROTHER brand.