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Data Collection (Environment)

Endorsed by UNDB-J

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Brother's biodiversity conservation project has been recognized as a cooperative project endorsed by the Japan Committee for United Nations Decade on Biodiversity.

Logo of the Japan Committee for United Nations Decade on Biodiversity This project is recognized as a cooperative project endorsed by the Japan Committee for UNDB (UNDB-J). Seedling planting activities at the Brother Forests in Gujo

In March 2018, Brother Industries, Ltd. (BIL)'s contribution to restoration and conservation of forests through seedling planting activities, Brother eco point program, and Click for the Earth, was recognized as one of the 12th cooperative projects endorsed by the Japan Committee for United Nations Decade on Biodiversity (UNDB-J).

UNDB-J is a Japanese committee that was established to facilitate participation and cooperation from all the sectors in Japan and promote efforts related to biodiversity conservation and sustainable use in order to achieve the Aichi Biodiversity Targets, which were adopted as the global targets at the tenth meeting of the Conference of the Parties to the Convention on Biological Diversity (COP10) in 2010.

To encourage cooperation for biodiversity conservation activities in respective sectors, cooperative projects endorsed by UNDB-J are recognized twice a year from among projects, etc. registered under the Nijyu-maru Project (Double 20 campaign).*1

Of the nine projects by the Brother Group registered under the Nijyu-maru Project, BIL's contribution to restoration and conservation of forests through seedling planting activities, Brother eco point program, and Click for the Earth, was recognized as a cooperative project that is highly effective in terms of biodiversity conservation and sustainable use.

Key points of recognition

Cooperation of various entities The activities are undertaken through cooperation between a business operator and NGOs, research institutes, etc.
Importance of the efforts Employee education, eco point donation, seedling planting activities, etc. have been implemented in different parts of the world. The efforts are highly effective in terms of biodiversity conservation and sustainable use.
Effectiveness of publicizing the efforts By publicizing the efforts, the scope of participants and collaborators, etc. in the project is expected to expand through similar efforts.

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