Brother Group Environmental Vision 2050 formulated
By 2050, the Brother Group will minimize the environmental impact of business operations on the ecosystem and promote activities to restore and conserve the ecosystem beyond the impact.
In March 2018, the Brother Group formulated the Brother Group Environmental Vision 2050 as a new long-term target of the Brother Group to contribute to resolving global environmental issues under the slogan “Brother Earth,” and established a mid-term target for FY2030 as a milestone.
Mid-term target for FY2030
The Brother Group will assess the environmental impact of its business operations on the ecosystem and the effectiveness of restoration and conservation activities, and work to avoid and reduce the environmental impact on the ecosystem.
The manufacturing and sales facilities of the entire group will work on ecosystem restoration and conservation activities on a voluntary basis depending on the situation in each region.
- An excerpt from the Brother Group Environmental Vision 2050
Policy of activities
To maintain the health of Mother Nature which sustains humankind, it is essential to implement measures against global warming and ensure biodiversity conservation and sustainability. The Brother Group launched greening activities in 1966, and started to work on biodiversity conservation through activities to plant seedlings, etc. in 2005.
The Nagoya Protocol and Aichi Biodiversity Targets were adopted at the tenth meeting of the Conference of the Parties to the Convention on Biological Diversity (CBD-COP10) held in Nagoya, Aichi in October 2010. In response, the Brother Group added a new commitment: "We will endeavor to reduce our impact on the ecosystem and to conserve biodiversity in all our operations." to the Action Guidelines in the Environmental Policy in FY2011 (April 1, 2011-March 31, 2012). In FY2012 (April 1, 2012-March 31, 2013), the Brother Group established a biodiversity conservation policy, and the scope has been expanded to cover activities in all business operations.
Brother Group's biodiversity conservation policy
To help build a sustainable society, the Brother Group will endeavor to reduce the impact of its operations on biodiversity and ensure biodiversity conservation through environmental and social contribution activities.
Challenges in management
- The Brother Group recognizes biodiversity conservation as an important challenge for corporate survival, and works on environmental management.
- The Brother Group identifies the impact of all its operations (including procurement of raw materials) on biodiversity, and constantly endeavors to reduce the impact.
- The Brother Group gathers information and acquires technologies regarding conservation and sustainable use of biodiversity, and promotes technological development.
Social contribution activities
- The Brother Group works on biodiversity conservation activities in collaboration with stakeholders including government organizations, local residents, and NGOs.
Activities involving all employees
- Actions are led by top management, and measures are taken throughout the company to help all employees increase their knowledge about biodiversity and encourage them to work voluntarily on conservation activities.
- Details of activities are actively disclosed in and outside the company to raise awareness of biodiversity conservation activities.
Brother's biodiversity conservation project has been recognized as a cooperative project endorsed by the Japan Committee for United Nations Decade on Biodiversity.
In March 2018, Brother Industries, Ltd. (BIL)'s contribution to restoration and conservation of forests through seedling planting activities, Brother eco point program, and Click for the Earth, was recognized as one of the 12th cooperative projects endorsed by the Japan Committee for United Nations Decade on Biodiversity (UNDB-J).
UNDB-J is a Japanese committee that was established to facilitate participation and cooperation from all the sectors in Japan and promote efforts related to biodiversity conservation and sustainable use in order to achieve the Aichi Biodiversity Targets, which were adopted as the global targets at the tenth meeting of the Conference of the Parties to the Convention on Biological Diversity (COP10) in 2010. To encourage cooperation for biodiversity conservation activities in respective sectors, cooperative projects endorsed by UNDB-J are recognized twice a year from among projects, etc. registered under the Nijyu-maru Project (Double 20 campaign).*1
Of the nine projects by the Brother Group registered under the Nijyu-maru Project, BIL's contribution to restoration and conservation of forests through seedling planting activities, Brother eco point program, and Click for the Earth, was recognized as a cooperative project that is highly effective in terms of biodiversity conservation and sustainable use.
Key points of recognition
|Cooperation of various entities||The activities are undertaken through cooperation between a business operator and NGOs, research institutes, etc.|
|Importance of the efforts||Employee education, eco point donation, seedling planting activities, etc. have been implemented in different parts of the world. The efforts are highly effective in terms of biodiversity conservation and sustainable use.|
|Effectiveness of publicizing the efforts||By publicizing the efforts, the scope of participants and collaborators, etc. in the project is expected to expand through similar efforts.|
Brother Group's projects registered under the Nijyu-maru Project
|Project name||Name of business site|
|Contribution to restoration and conservation of forests through seedling planting activities, Brother eco point program, and Click for the Earth||
Registration certificate (Japanese) [PDF/2.5MB]
A webpage that introduces the cooperative projects recognized by UNDB-J
(Link to the website of UNDB-J)
|Project to suppress the propagation of moso bamboo, which hinders the growth of precious forests of broad-leaved trees, etc.||BIL
Registration certificate (Japanese) [PDF/2.1MB]
|Project for combating desertification in Inner Mongolia||Brother (China) Ltd.
Registration certificate (Chinese) [PDF/2.1MB]
|Contribution to environmental conservation in Shenzhen City||Brother Technology (Shenzhen) Ltd., Brother Industries (Shenzhen), Ltd.*2
Registration certificate (Chinese) [PDF/1.8MB]
|Support for protection and restoration of mangrove forests||Brother Commercial (Thailand) Ltd.
Registration certificate [PDF/1.8MB]
|Reforestation at a former quarry site||Brother Industries (U.K.) Ltd.
Registration certificate [PDF/2.2MB]
|Promotion of forest conservation activities through Click for the Earth, etc.||Brother International Corporation (U.S.A.)
Registration certificate [PDF/2.2MB]
|Conservation of tropical rainforests in Peru||Brother International Europe Ltd.
Registration certificate [PDF/2.2MB]
|Manta ray ecosystem research survey through Click for the Earth||Brother International (Aust.) Pty. Ltd.
Registration certificate [PDF/2.2MB]
The Brother Group remains committed to promoting various environmental conservation projects in various parts of the world under the Brother Earth slogan.
- Under the Nijyu-maru Project, citizen groups, companies, local governments, etc. declare contributions to the Aichi Biodiversity Targets (Nijyu-maru declaration) within the scope of their efforts and register their declaration. The project is administered by the Japan Committee for IUCN.
Starting with the 12th cooperative projects, the Nijyu-maru Project website is interlinked with the project database of the Environment Strategy Liaison Committee's Biodiversity Working Group of the Four Electrical and Electronic Industry Associations of Japan (in which BIL participates as a member company.)
- Brother Industries (Shenzhen), Ltd. was subject to an absorption-type merger in October 2016, with Brother Technology (Shenzhen) Ltd. as the surviving company.
Brother Group's commitment to Aichi Biodiversity Targets
The Aichi Biodiversity Targets represent the global targets that serve as the core of the Strategic Plan for Biodiversity 2011-2020 adopted at CBD-COP10. It was agreed at CBD-COP10 to "take effective and urgent action to halt the loss of biodiversity" by 2020, and actions required of respective countries were compiled as 20 items in the Aichi Biodiversity Targets. Based on these items, the Four Electrical and Electronic Associations'* Biodiversity Working Group, of which Brother Industries, Ltd. is a member, identified eight items that are closely linked with the environmental and biodiversity conservation activities which companies in the electrical and electronic industries can work on and make more significant contributions through active promotion. The vision for contributing to respective targets by member companies was compiled and released as the Action Guidelines for Biodiversity Conservation in the Electrical and Electronic Industries in March 2015.
The table below summarizes the main activities undertaken by the Brother Group in line with the guidelines (as of March 31, 2018).
|Aichi Biodiversity Targets||Action Guidelines for Biodiversity
Conservation in the Electrical
and Electronic Industries
|Status of the Brother Group's activities|
|Member companies will conduct employee education on biodiversity wherever possible so that the importance of biodiversity conservation will be widely recognized. Member companies will also contribute to raising public awareness of information about their conservation activities through by cooperating with other stakeholders.||
Sustainable consumption and production
Member companies will conduct the following activities in their production activities and supply chains at each life-cycle stage wherever possible, in order to achieve sustainable consumption and production.
Habitat loss halved or reduced
|The loss of natural habitats including forests is at least halved, and degradation and fragmentation are significantly reduced.||Member companies will, wherever possible, take social actions and conduct biodiversity-conscious management of green spaces within their business premises, as well as promote the creation of ecosystem networks around the business premises, in order to protect habitats and reduce the degradation and fragmentation of habitats.||
|Pollution caused by chemical substances, fertilizers, and pesticides is reduced to the extent that is no longer harmful.||Member companies will strive for the appropriate management of chemical substances from a global perspective and reduce adverse effects on ecosystems wherever possible, in order to prevent pollution that is detrimental to ecosystems and biodiversity.||
Invasive alien species prevented and controlled
|Invasive alien species are controlled or eradicated.||Member companies will actively work on the eradication of invasive alien species, the prevention of the introduction of invasive alien species and awareness-raising activities about the problem, particularly in the transportation of their products, in the management of green spaces within their business premises and in their social actions, in order to prevent the impacts caused by invasive alien species.||
Protected areas increased and improved
|At least 17% and 10% of the land and marine areas are designated as protected areas, etc. for conservation.||Member companies will, wherever possible, conduct biodiversity-conscious green space management which contributes to protected areas within their business premises and on land owned by their companies, as well as conduct conservation activities in protected areas outside their company premises, in order to expand protected areas that are important for biodiversity.||
Ecosystems and essential services safeguarded
|Ecosystems that offer the blessings of nature are restored and conserved.||Member companies will conduct activities for conserving and restoring ecosystems wherever possible, so that ecosystem services can be used sustainably.||
Knowledge improved, shared and applied
|Relevant knowledge, science and technology are improved.||Member companies will work on the development and dissemination of monitoring technologies which use ICT as well as promote the accumulation of data through biodiversity monitoring wherever possible, in order to improve knowledge, the scientific base and technologies relating to biodiversity.||
- The Four Electrical and Electronic Associations consist of the Japan Electrical Manufacturers' Association, the Japan Electronics and Information Technology Industries Association, the Communications and Information network Association of Japan, and the Japan Business Machine and Information System Industries Association.
Brother Group's biodiversity conservation activities
Click for the Earth donation program
Visitors to the Click for the Earth website are requested to support environmental conservation activities that are implemented by the Brother Group in different regions of the world. One click is allowed per day for each visitor, and is counted as one point. Each year, BIL funds environmental conservation activities in the following fiscal year or later depending on the total points (1 yen per point).
- Fiscal year 2017 points and donation amounts for each activity have been determined
- Fiscal year 2016 points and donation amounts for each activity have been determined
- Fiscal year 2015 points and donation amounts for each activity have been determined
- Fiscal year 2014 points and donation amounts for each activity have been determined
- Fiscal year 2013 points and donation amounts for each activity have been determined
- You are invited to join in Click for the Earth donations (free of charge) for supporting Brother's activities.
Brother Industries, Ltd., Brother Sales, Ltd., Brother Real Estate, Ltd. [Japan]
On the occasion of the 100th anniversary of its founding in 2008, the Brother Group concluded an agreement with Gujo City in Gifu Prefecture to build healthy forests. The Brother Group supports activities to plant seedlings and thin forests at Brother Forests in Gujo*1.
Employees and their families of Brother Industries, Ltd. (BIL), Brother Sales, Ltd. (Brother Sales), and customers of Brother Real Estate, Ltd. (Brother Real Estate) among others work on the activities to plant seedlings, with the help of local people. Since FY2008 (April 1, 2008‒March 31, 2009), seedlings have been planted in spring and autumn each year. Brother Sales earns Brother eco points depending on the number of used consumables for printing equipment collected, while Brother Real Estate earns the points depending on the number of houses built. They plant the number of seedlings equivalent to the total points earned, respectively.
Along with the activities to plant seedlings, from FY2015 (April 1, 2015‒March 31, 2016) to FY2016 (April 1, 2016‒March 31, 2017), a team from the Consulting Firm for Clinical Environmental Studies, Nagoya University was asked to assist in a survey to estimate the survival rate of planted seedlings, growth status by species, moisture and gravel content in soil, and species of butterflies, wild birds, and plants which inhabit the forests, among others. The survey found that the soil of some areas was inappropriate for planting seedlings, and that these areas were inhabited by Luehdorfia japonica and Argyronome laodice (butterfly species designated as VU)*2. Based on consultations with the university, it was decided to regularly weed these areas, utilize the grassland as a habitat for endangered species, and intensively plant new seedlings in areas appropriate for planting seedlings. We continue to protect the environment inhabited by various species of organisms and to create biodiverse woods.
|Number of seedlings planted||250||250||250||250||250||250||350*3||250||250||254|
|Brother Real Estate||38||37||38||37||38||37||38||37||38||37|
These activities are covered by the Brother eco point program, which has been promoted by BIL with group companies, and by the Click for the Earth donation program*4, which customers can join on brotherearth.com, Brother's special website on the environment.
- "Brother Forests in Gujo" refers to three sites in Gujo City, Gifu Prefecture. In February 2008, a three-party agreement was signed among Gifu Prefecture, Gujo City, and BIL to restore the three forests, as part of "the program to build forests in collaboration with companies" promoted by Gifu Prefecture. In ten years since signing the agreement, we will plant seedlings of indigenous species on a former ski ground (8 hectares) and thin two forests (20 hectares in total) to encourage the growth of healthy forests. About 6,000 seedlings (reviewed in FY2013 [April 1, 2013-March 31, 2014]) will be planted during this ten-year period. By the end of October 2017, 5,906 seedlings (including 2,178 and 515 seedlings planted by Brother Sales and Brother Real Estate, respectively) have been planted in total.
- VU represents a high risk of endangerment in the wild.
- Gujo City, Gifu Prefecture paid the expenses for 100 out of 350 seedlings.
- Visitors to the Click for the Earth website are requested to support environmental conservation activities that are implemented by the Brother Group in different regions of the world. One click is allowed per day for each visitor, and is counted as one point. Each year, BIL funds environmental conservation activities in the following fiscal year or later depending on the total points earned (1 yen per point).
Brother Earth illustrates our wish and on-going efforts for environmental protection, as well as the various environmental technologies that we develop. We also offer Click for the Earth, which you can easily participate in.
Click for the Earth is one of the environmental conservation activities that Brother provides to work with you.