Brother Holds Events for Individual Shareholders
October 30, 2018
Brother introduces the appeal of its products and its environmental activities
Brother Industries, Ltd. (BIL) is committed to building a relationship of trust with its shareholders and investors, creating various opportunities to communicate with them.
In response to many requests from shareholders who participated in a questionnaire for more opportunities to better understand and communicate with Brother, BIL started holding events for individual shareholders in FY2017 and convened three events in August of FY2018.
The first event was held at BIL's Tokyo office, and the second took place at Brother Museum in Nagoya City, Aichi Prefecture, where the head office of BIL is located, to introduce Brother's manufacturing. The event at the Tokyo office and that at Brother Museum had 18 and 34 individual shareholders and families, respectively. They disassembled and reassembled "P-touch" labeling systems to understand the mechanism of the products. These "P-touch" systems were presented to the participants as souvenirs.
The third event was held at the Higashiyama Zoo and Botanical Gardens in Nagoya City, Aichi Prefecture with 29 participants. They visited the feed room, which is usually not open to the public, fed animals, and made their private tote bags with the motifs of endangered animals, and thereby deepened their knowledge of biodiversity and Brother's environmental activities.
Some comments from the participants included: "I think offering events that delights even children is a very good approach to increase Brother fans.", "I was able to know about Brother in this enjoyable learning event.", and "I hope Brother continuously provides this type of event that helps me feel closer to Brother."
Valuing opportunities to directly communicate with shareholders and investors, BIL will continuously convey the attractiveness of the company and its products.